Marketing
Rachael’s story
University of Queensland – graduated in 2006
As part of the marketing department, I am responsible for the ownership and equity of our brands. I help to create, reinvigorate and sustain brands that touch the lives of billions of consumers and shoppers. I’m responsible for Gillette Blades & Razors, meaning I work with the Singapore office and local experts to develop Gillette’s marketing plan across ANZ. A role in marketing with P&G allows you to develop and demonstrate outstanding marketing and business management skills. Your marketing career begins as an Assistant Brand Manager on a brand group. From the first day, you’ll be given immediate responsibility and be expected to build your part of the business as if it were your own.
During the first 12 to 18 months, you’ll be responsible for developing a marketing plan to identify specific marketing tactics. This plan will then build on consumer, shopper and customer insights to deliver overall business objectives and strategies.
From my very first day I’ve enjoyed the knowledge that I’m contributing to the business and owning results. I’m responsible for a major brand, and I’m given all the coaching and support I need to make those bigger, more important decisions. A career high for me would be the launch of Gillette’s Venus Embrace razor. The launch event ‘The Venus Embrace Smooth Stiletto Sprint’ was both a great success and great fun. This level of responsibility allows me to become involved in all manner of marketing initiatives – from TV to PR to in-store plans. It keeps me on my toes! P&G believes in building from within, so it makes sense that it offers the best training and development. I feel that while I’m learning about my current role, I’m being prepared for my next one. It’s great knowing P&G is willing to invest in me, both personally and professionally.